Post by account_disabled on Dec 28, 2023 11:51:31 GMT 1
Seedtag continues its expansion across Europe after acquiring the German company Recognified. This acquisition is not only a geographical move to have a presence in the 5 main European markets, but it is also a great step forward in seedtag's growth plan to consolidate its leadership position in Contextual Intelligence in Europe and Latin America. This announcement comes just two months after seedtag reported the acquisition of its Italian competitor AtomikAd. Founded in 2016 by Jan-Philipp Kröll, Matthias Hahn and Stoyan Georgiev, Recognified is a computer vision and brand advertising company specializing in contextual targeting . The purchase of this Munich-based company is seedtag's first acquisition in this country, which occupies a very important role in the European advertising market, as it is in second place in digital investment only behind the United Kingdom.
This acquisition has been driven by greater market demand for the benefits offered by contextual solutions , technology complementarities and possible agreements between publishers of both Phone Number List companies, as well as the continued need for innovative, brand-safe advertising formats. that respect privacy in Germany. The integration process of the two companies will take place progressively throughout 2021. seedtag will use Recognified's existing infrastructure to provide its advertising solutions to clients in the country and will also be able to offer access to the German network to its current clients . In this way, seedtag will have a greater offer to carry out high-impact international campaigns. According to Albert Nieto, Co-CEO of seedtag : «the acquisition of Recognified shows our ambition to become global leaders in contextual advertising .
It also represents a very strategic move to consolidate our dominant position in Europe. “We were very impressed by the quality of the team and the business that the founders of Recognified had built in Germany, and we were very clear from the first contact that joining forces with them would make both seedtag and Recognified stronger.” Jorge Poyatos, Co-CEO of seedtag , comments that “this is a strategic acquisition for seedtag. Recognified has developed a strong computer vision capability that will reinforce our Contextual Intelligence and strengthen seedtag's understanding of consumer interests in a way that always respects privacy. Recognified has developed a strong computer vision capability that will reinforce seedtag's Contextual Intelligence Jan-Philipp Kröll, CEO of Recognified , says: “Together with seedtag, we not only share the same product and complementary technology, but we also have the same ambitions.
This acquisition has been driven by greater market demand for the benefits offered by contextual solutions , technology complementarities and possible agreements between publishers of both Phone Number List companies, as well as the continued need for innovative, brand-safe advertising formats. that respect privacy in Germany. The integration process of the two companies will take place progressively throughout 2021. seedtag will use Recognified's existing infrastructure to provide its advertising solutions to clients in the country and will also be able to offer access to the German network to its current clients . In this way, seedtag will have a greater offer to carry out high-impact international campaigns. According to Albert Nieto, Co-CEO of seedtag : «the acquisition of Recognified shows our ambition to become global leaders in contextual advertising .
It also represents a very strategic move to consolidate our dominant position in Europe. “We were very impressed by the quality of the team and the business that the founders of Recognified had built in Germany, and we were very clear from the first contact that joining forces with them would make both seedtag and Recognified stronger.” Jorge Poyatos, Co-CEO of seedtag , comments that “this is a strategic acquisition for seedtag. Recognified has developed a strong computer vision capability that will reinforce our Contextual Intelligence and strengthen seedtag's understanding of consumer interests in a way that always respects privacy. Recognified has developed a strong computer vision capability that will reinforce seedtag's Contextual Intelligence Jan-Philipp Kröll, CEO of Recognified , says: “Together with seedtag, we not only share the same product and complementary technology, but we also have the same ambitions.