Post by account_disabled on Jan 22, 2024 6:46:55 GMT 1
TikTok appeared back in 2014 in China. Initially, the site was conceived as short educational videos on various topics for people of all ages. The main audience is professors and teachers who should help schoolchildren acquire knowledge in an easy way. But, as with many educational projects, the idea did not pass the test of life, and TikTok was sold to the Beijing company ByteDance. Of course, the ByteDance marketers quickly realized what they were doing and reformatted the social network from educational to entertainment content. From the editorial office. Proven tips and the most interesting cases - collected for you in one place! Subscribe to our Telegram channel and receive a new dose of knowledge and advice every week! How TikTok changed the rules of the game In 2016, there were no analogues of TikTok, Instagram, Facebook and YouTube could not provide exclusively short video content.
Each of these platforms tried to be as different from each other as C Level Executive List possible, but with the arrival of TikTok, in 2022, we noticed a blurring of boundaries, because each of the platforms emphasizes short videos and displays them in separate tools - Reels on Instagram, Shorts on Youtube. Let's go back eight years ago, to the moment of the appearance of a new future serious market player. The rapid growth of TikTok could not be ignored - it quickly conquered the market and more and more users became its permanent daily audience. At first, we felt surprise and some kind of shock content, because the format of the network was short videos in which bloggers opened their mouths to music and danced. The business shrugged its shoulders in surprise, and parents sounded the alarm - because children and teenagers quickly became fans of the new service.
Why businesses should go to TikTok And this is where the exciting story of the "aging" of the Tiktok audience begins, because parents will follow teenagers, marketers will follow parents, and business will follow marketers. In 2022, according to statistics, the average age of the audience is 19-25 years, followed by the age of 26-35 years. Thus, it turns out that in one social network the main core of the audience intersects with the "golden core" of the buying audience of marketing. The network has become insanely attractive for business, and with the appearance of a full-fledged advertising cabinet in 2021, it has generally opened up all available opportunities for earning from its users and earned the love and loyalty of business. TikTok statistics are impressive: people watch more than eight billion videos every month; more than 27 million videos are posted on the Ukrainian tiktok in a month; more than 24 million active accounts are registered in Ukrainian TikTok; the average time spent on the social network is 36 minutes; on averag .
Each of these platforms tried to be as different from each other as C Level Executive List possible, but with the arrival of TikTok, in 2022, we noticed a blurring of boundaries, because each of the platforms emphasizes short videos and displays them in separate tools - Reels on Instagram, Shorts on Youtube. Let's go back eight years ago, to the moment of the appearance of a new future serious market player. The rapid growth of TikTok could not be ignored - it quickly conquered the market and more and more users became its permanent daily audience. At first, we felt surprise and some kind of shock content, because the format of the network was short videos in which bloggers opened their mouths to music and danced. The business shrugged its shoulders in surprise, and parents sounded the alarm - because children and teenagers quickly became fans of the new service.
Why businesses should go to TikTok And this is where the exciting story of the "aging" of the Tiktok audience begins, because parents will follow teenagers, marketers will follow parents, and business will follow marketers. In 2022, according to statistics, the average age of the audience is 19-25 years, followed by the age of 26-35 years. Thus, it turns out that in one social network the main core of the audience intersects with the "golden core" of the buying audience of marketing. The network has become insanely attractive for business, and with the appearance of a full-fledged advertising cabinet in 2021, it has generally opened up all available opportunities for earning from its users and earned the love and loyalty of business. TikTok statistics are impressive: people watch more than eight billion videos every month; more than 27 million videos are posted on the Ukrainian tiktok in a month; more than 24 million active accounts are registered in Ukrainian TikTok; the average time spent on the social network is 36 minutes; on averag .