Post by account_disabled on Jan 27, 2024 9:59:17 GMT 1
On average, the click-through rate of click-to-call ads in Google Ads is 8% higher than that of messages with a regular link to the site. For developed markets this figure is higher. Reading time: 7 minutes How is the mobile search audience different? If you want to sell, do it quickly View your sales through your smartphone screen Why do we need separate mobile marketers? If you own a small local store and are aiming to increase sales, then all you need to do is master Google Adwords and get a modest website with a product presentation. Some “craftsmen” trade directly from search sites without the mediation of a website, indicating their direct phone number.
If you are Fax Lists a plumber or doing renovations, this option is really more effective. Most companies aim to drive traffic to their website. This is logical, because it is very difficult to prove your competitiveness based on comparing small and simple ads in search results. And for most areas of business it is impossible, since you cannot present a product or service in two sentences. Paradoxically, the logic of promotion in mobile search will be slightly different. Although the images are even smaller and the text even shorter, users around the world often choose to click-to-call instead of visiting a website. How is the mobile search audience different? 145702038935_kiss_10kb If you want to sell, do it quickly The effectiveness of selling in a global market depends on how quickly you can do it.
Things to consider: You must have lightning-fast logistics set up (when selling in the USA or European countries, you should not make the client wait a month - it is better to rent warehouse space in the country). You must be ready to take calls. The mobile industry is a phone order generator, so be prepared to answer a lot of calls in perfect English or Chinese. We recently prepared a detailed infographic on the topic of orders from mobile search. Customize your schedule based on the time zone of each of your target markets. To do this, Google Adwords has a convenient “Phone Numbers” extension, where you can set up local issuance of the corresponding numbers, indicating a schedule for each ad.
If you are Fax Lists a plumber or doing renovations, this option is really more effective. Most companies aim to drive traffic to their website. This is logical, because it is very difficult to prove your competitiveness based on comparing small and simple ads in search results. And for most areas of business it is impossible, since you cannot present a product or service in two sentences. Paradoxically, the logic of promotion in mobile search will be slightly different. Although the images are even smaller and the text even shorter, users around the world often choose to click-to-call instead of visiting a website. How is the mobile search audience different? 145702038935_kiss_10kb If you want to sell, do it quickly The effectiveness of selling in a global market depends on how quickly you can do it.
Things to consider: You must have lightning-fast logistics set up (when selling in the USA or European countries, you should not make the client wait a month - it is better to rent warehouse space in the country). You must be ready to take calls. The mobile industry is a phone order generator, so be prepared to answer a lot of calls in perfect English or Chinese. We recently prepared a detailed infographic on the topic of orders from mobile search. Customize your schedule based on the time zone of each of your target markets. To do this, Google Adwords has a convenient “Phone Numbers” extension, where you can set up local issuance of the corresponding numbers, indicating a schedule for each ad.