Post by account_disabled on Feb 25, 2024 8:54:15 GMT 1
It is important to clearly answer the question: " Why do you need a landing page? " . The goal of a landing page is not always sales. For example, it can be used to attract participants to a free online webinar, collect a database of email subscribers, or motivate users to pre-register for an offline master class. A clearly formulated goal will help in the subsequent stages of creating a landing page. 2. Analyze the target audience. If you do not yet have a portrait of a potential buyer, now is the time to create one. Do a little research and find out your target audience's age, gender, income level, interests, social media usage, and other information that will help you understand who your customers are, what their pains, passions, and needs are.
A portrait of a potential buyer will help create an original offer and personalize content. 3. Study the competitors. To stand out from other companies, it is important to know what and how they offer. To study competitors, analyze their websites, email newsletters, social Business Owner Phone Numbers List networks, look at advertising campaigns in the " Advertising Library " (Facebook Ads Library). Highlight the strengths and weaknesses of other companies' offers, think about what you could do better. 4. Develop a sales funnel. Think through the entire journey of your prospects, starting with the moment of capturing attention beyond the landing page. For example, through contextual advertising ortargetingin social networks. To develop a sales funnel, use the AIDA model (Attention, Interest, Desire, Action). 5. Think over the structure of the landing page.
Analyze the collected information, structure it and develop a prototype based on the sales funnel. A simplified layout of the landing page can be drawn on an A4 sheet or created using such services asGoogle Docs, Mockingbird,Figma. The main thing is to clearly think about the hierarchy of information blocks, places for placing photos, videos and CTAs. Leave enough space between elements so that visitors can easily scan the information. 6. Prepare the content. Now is the time to work on each text block. Use your creativity, information about the target audience and the offers of competitors to develop offers, create original descriptions, as well as clear and understandable calls to action. Subscribe tothe hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail 7.
A portrait of a potential buyer will help create an original offer and personalize content. 3. Study the competitors. To stand out from other companies, it is important to know what and how they offer. To study competitors, analyze their websites, email newsletters, social Business Owner Phone Numbers List networks, look at advertising campaigns in the " Advertising Library " (Facebook Ads Library). Highlight the strengths and weaknesses of other companies' offers, think about what you could do better. 4. Develop a sales funnel. Think through the entire journey of your prospects, starting with the moment of capturing attention beyond the landing page. For example, through contextual advertising ortargetingin social networks. To develop a sales funnel, use the AIDA model (Attention, Interest, Desire, Action). 5. Think over the structure of the landing page.
Analyze the collected information, structure it and develop a prototype based on the sales funnel. A simplified layout of the landing page can be drawn on an A4 sheet or created using such services asGoogle Docs, Mockingbird,Figma. The main thing is to clearly think about the hierarchy of information blocks, places for placing photos, videos and CTAs. Leave enough space between elements so that visitors can easily scan the information. 6. Prepare the content. Now is the time to work on each text block. Use your creativity, information about the target audience and the offers of competitors to develop offers, create original descriptions, as well as clear and understandable calls to action. Subscribe tothe hot ones MARKETING NEWS MARKETOLOGIST 2.0 > Subscribe to the monthly NEWS DIGEST Enter your E-mail 7.