Post by account_disabled on Feb 28, 2024 6:46:46 GMT 1
Nowadays we are all consumers, we shop for a large part of our lives. And this is also why we are bombarded with advertising messages of all sorts, in any place and time of the day. Thanks to new technologies, the doors of " endless marketing " have opened for companies , but in this context brands must compete for the consumer's mind. The goal of companies is to enter our long-term memory and gain our loyalty . But why do we consumers remember, choose and become loyal to one brand rather than another? How do our purchases happen? Interesting answers are provided by the book Buyology by Martin Linstrom . Linstrom spent three years and millions of dollars investigating the world of consumers, brands and science.
He discovered that the future of marketing is understanding Paraguay Phone Number consumers' thoughts, feelings, motivations, needs and desires . The greatest opportunity in this sense comes from neuromarketing , which by combining science and marketing allows us to propose better marketing strategies. Lindstrom shows us in his book the main mechanisms that underlie our purchasing choices , mechanisms that companies can no longer ignore if they want to be successful. Let's see them together. The power of mirror neurons In recent years I have noticed how popular Adidas shoes are among consumers, it seems that we cannot do without them. But what drives us to buy the things others buy? The regions of the brain that are activated when we do an action are also activated when we see someone else doing it: for example, when we see someone smile, we are led to smile too and feel happy, or if someone speaks to us with a strong accent, we automatically start imitating him.
This is the mechanism that is triggered when we see an outfit on a mannequin, clothing that perhaps makes it seem slim, sexy, relaxed, confident. We buy that outfit on the wave of these perceptions generated by the activation of mirror neurons , thinking of achieving exactly the same look & feel as the mannequin. This happens because mirror neurons work in tandem with dopamine . Our dopamine levels rise in anticipation of purchasing something that makes us feel good. But there's more, this complex nervous system interacts in such a way as to determine our loyalty to the company . The power of subliminal messages Subliminal messages can be defined as visual, auditory or generally sensory messages that register just below our level of consciousness . Since the 1950s they have been surrounded by skepticism and doubt. Recently two researchers studied how this type of message can influence the decisions we make.
He discovered that the future of marketing is understanding Paraguay Phone Number consumers' thoughts, feelings, motivations, needs and desires . The greatest opportunity in this sense comes from neuromarketing , which by combining science and marketing allows us to propose better marketing strategies. Lindstrom shows us in his book the main mechanisms that underlie our purchasing choices , mechanisms that companies can no longer ignore if they want to be successful. Let's see them together. The power of mirror neurons In recent years I have noticed how popular Adidas shoes are among consumers, it seems that we cannot do without them. But what drives us to buy the things others buy? The regions of the brain that are activated when we do an action are also activated when we see someone else doing it: for example, when we see someone smile, we are led to smile too and feel happy, or if someone speaks to us with a strong accent, we automatically start imitating him.
This is the mechanism that is triggered when we see an outfit on a mannequin, clothing that perhaps makes it seem slim, sexy, relaxed, confident. We buy that outfit on the wave of these perceptions generated by the activation of mirror neurons , thinking of achieving exactly the same look & feel as the mannequin. This happens because mirror neurons work in tandem with dopamine . Our dopamine levels rise in anticipation of purchasing something that makes us feel good. But there's more, this complex nervous system interacts in such a way as to determine our loyalty to the company . The power of subliminal messages Subliminal messages can be defined as visual, auditory or generally sensory messages that register just below our level of consciousness . Since the 1950s they have been surrounded by skepticism and doubt. Recently two researchers studied how this type of message can influence the decisions we make.