Post by kmstfatema on Mar 7, 2024 7:11:05 GMT 1
The world of commerce is dominated by a huge number of companies, but despite this there are numerous sales channels through which they have the possibility of placing and distributing their products or services on the market . These are real physical or digital places, within which brands make their offers available. Without them there would be no use and, consequently, the growth of the company would also fail. Choosing the most suitable one for your business, therefore, could guarantee the achievement of excellent results and the achievement of adequate success. In this article, let's see what sales channels are, what they are, the existing types and the solutions to increase the number of people heading to your physical store or e-commerce. Sales channels: what they are and the existing types In marketing,
the term " channel " means the path that a specific good is Germany Telegram Number Data destined to follow before finally reaching the end customer. We therefore refer to the set of commercial figures or intermediaries who contribute to making the product or service available on the market. With " sales channel ", however, we specifically refer to the place through which the company's value proposition is presented to the user and made accessible to him, or purchasable. After a certain decision-making process, in fact, a specific individual, if truly interested in the brand's offer, will tend to convert, i.e. to transform from a simple consumer into an actual customer . A good, however, is destined to complete, depending on the type of business, distribution routes that can be more or less long. That is, we must take into consideration the fact that there are two types of sales channels: direct and indirect.
The former are defined as such as they involve the presence of only two figures who enter into a relationship with each other: the seller who is generally also the owner of the goods and services offered and the final buyer of the same. In the second case, on the contrary, the relationship between the producer and the customer occurs through the presence of intermediaries. It means that the company does not sell its products directly to consumers, but entrusts this task to third parties. In this last case, the sales channel can be considered long or short depending on the number of professional figures who act as mediators between the company and the target.
the term " channel " means the path that a specific good is Germany Telegram Number Data destined to follow before finally reaching the end customer. We therefore refer to the set of commercial figures or intermediaries who contribute to making the product or service available on the market. With " sales channel ", however, we specifically refer to the place through which the company's value proposition is presented to the user and made accessible to him, or purchasable. After a certain decision-making process, in fact, a specific individual, if truly interested in the brand's offer, will tend to convert, i.e. to transform from a simple consumer into an actual customer . A good, however, is destined to complete, depending on the type of business, distribution routes that can be more or less long. That is, we must take into consideration the fact that there are two types of sales channels: direct and indirect.
The former are defined as such as they involve the presence of only two figures who enter into a relationship with each other: the seller who is generally also the owner of the goods and services offered and the final buyer of the same. In the second case, on the contrary, the relationship between the producer and the customer occurs through the presence of intermediaries. It means that the company does not sell its products directly to consumers, but entrusts this task to third parties. In this last case, the sales channel can be considered long or short depending on the number of professional figures who act as mediators between the company and the target.